Digital Designer
and Strategist
Hard Digital Skills:
Web Development
Digital Marketing
Project Management
Data Analytics
App Prototyping
UX/UI Design
Soft Skills:
Strategic Thinking
Collaborative Leadership
Process Improvement
Solution Development
Customer Focus
Executing Plans
Digital Apps & Platforms:
Analytics: Google Suite, Excel, Facebook Analytics,Tableau
CRM: Salesforce, HubSpot
Design: Adobe Creative Suite
Email: Klaviyo, Convertkit
PM: Trello, Asana, Zapier, Smartsheet, Notion, Miro
Prototyping: Sketch, Figma, Midjourney, Claude
SEO: Ahrefs, SEMRush, SurferSEO, Jasper.ai
WebDev: Webflow, Shopify,
Wordpress, HTML, CMS
Passion for Design: From Corporations
to Startups, My Journey So Far.
I hold a Master’s degree in Architecture, but over the past decade, my professional journey has seamlessly transitioned into the digital realm.
For over a decade, I've immersed myself in the world of digital strategy and web design. My journey has taken me from crafting user experiences to developing robust content management systems, always with an eye on the latest in SEO and digital marketing trends. l've worn many hats and loved every minute of it.
But I'm not just about pixels and code. I've ventured into entrepreneurship, launching e-commerce brands and a YouTube channel. These experiences have sharpened my skills in digital marketing, video production, and business management. They've taught me the real-world impact of the strategies we often discuss in theory.
I thrive on collaboration, working with diverse teams to turn complex ideas into clear, engaging digital content. Whether it's leading a website overhaul or fine-tuning a digital marketing campaign, I focus on creating experiences that truly connect with people.
My approach blends creativity with data-driven decision making. I'm always eager to dive into analytics, using insights to refine strategies and measure success. And I never stop learning – you'll often find me at industry conferences or workshops, staying on top of the latest digital trends.
In my downtime, I'm an avid athlete and reader, bringing the same dedication to my professional projects as I do to my personal pursuits. If you're looking for someone who can bring a mix of technical expertise, creative thinking, and real-world business experience to your digital initiatives, let's connect.
Education:
Harvard Business School
CORe Business Analytics, Economics, Accounting
Virginia Tech
Master of Architecture
Florida A&M University
Bachelor of Architecture
Leadership Skills:
Digital Product Management
With over two decades of experience in digital strategy and web product development, I have successfully directed the growth of a startup, Private E-Commerce Development, focusing on creating user-centric digital experiences that significantly increased annual revenue to over $400K through strategic web optimization and personalization. My hands-on approach in developing and managing web and mobile applications has consistently led to enhanced digital consumer experiences, demonstrating my strong capabilities in digital product management.
Cross-Functional Team Leadership
Throughout my career, I have demonstrated strong leadership in managing cross-functional teams, evident in my role as the Head of Retail Business Development at Faherty Brand. Here, I spearheaded a team of over 20 professionals to integrate cohesive digital marketing solutions across multiple platforms, boosting overall customer satisfaction by 55%. This experience has equipped me with the ability to lead diverse teams effectively, ensuring that all aspects of digital projects align with strategic business objectives.
Data-Driven Decision Making
In every leadership role I have undertaken, I have emphasized the importance of data-driven decision making to optimize digital strategies. While leading the digital transformation for over 30 luxury retail stores at Ralph Lauren, I leveraged advanced data analytics to drive decision-making, resulting in a 50% increase in online customer interaction and a 35% growth in e-commerce revenue. My proficiency in utilizing data analytics tools like Google Analytics has enabled me to continuously monitor and evaluate the effectiveness of consumer web experiences, tailoring strategies to meet dynamic user demands and improve engagement rates.
Past Roles
Digital Strategy Specialist
Private Clients/Personal Projects
Head of Retail Business Development
Faherty Brand
Director of Luxury Retail Operations and Communications
Ralph Lauren Retail
Director, Global Retail Talent Acquisition
Ralph Lauren HR
Executive Sales Professional (Retail)
Ralph Lauren Stores
Manager, Wholesale Marketing
Ralph Lauren Marketing
Associate Art Director
Ralph Lauren Advertising